How much data do popular websites really load?
We measured the initial page load of 62 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
62
Sites tracked
6.2 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | AP News | News (US) | 66.4 MB | 510 | 63.8 MB | 89 |
| 2 |  | Substack | Platforms | 38.6 MB | 211 | 38.5 MB | 11 |
| 3 |  | NFL | Sports | 32.4 MB | 315 | 10.7 MB | 29 |
| 4 |  | Fashion Nova | Shopify | 16.3 MB | 285 | 15.4 MB | 25 |
| 5 |  | The New York Times | News (US) | 14.4 MB | 459 | 10.8 MB | 22 |
| 6 |  | Gymshark | Shopify | 13.0 MB | 246 | 2.7 MB | 29 |
| 7 |  | Tom's Hardware | Tech | 10.9 MB | 421 | 8.3 MB | 56 |
| 8 |  | Fox News | News (US) | 9.2 MB | 284 | 2.9 MB | 40 |
| 9 |  | Reuters | News (US) | 8.7 MB | 711 | 6.7 MB | 106 |
| 10 |  | NPR | News (US) | 8.4 MB | 228 | 6.8 MB | 52 |
| 11 |  | NBC News | News (US) | 8.3 MB | 409 | 6.1 MB | 53 |
| 12 |  | Amazon | E-commerce | 7.8 MB | 140 | 7.4 MB | 5 |
| 13 |  | CBS News | News (US) | 7.4 MB | 240 | 6.0 MB | 53 |
| 14 |  | AT&T | E-commerce | 6.9 MB | 222 | 975.8 KB | 28 |
| 15 |  | Allbirds | Shopify | 6.7 MB | 372 | 2.4 MB | 16 |
| 16 |  | The Wall Street Journal | News (US) | 6.7 MB | 511 | 3.9 MB | 67 |
| 17 |  | CNBC | News (US) | 6.7 MB | 352 | 5.6 MB | 60 |
| 18 |  | OpenAI | AI | 6.3 MB | 138 | 1.7 MB | 5 |
| 19 |  | Microsoft | Tech | 5.8 MB | 310 | 595.8 KB | 15 |
| 20 |  | ESPN | Sports | 5.8 MB | 247 | 5.2 MB | 41 |
| 21 |  | TMZ | Entertainment | 5.7 MB | 182 | 3.7 MB | 34 |
| 22 |  | The Verge | Tech | 5.4 MB | 242 | 2.7 MB | 53 |
| 23 |  | CNET | Tech | 4.8 MB | 261 | 2.9 MB | 49 |
| 24 |  | Booking.com | Travel | 4.7 MB | 207 | 4.3 MB | 13 |
| 25 |  | Weather.com | News (US) | 4.4 MB | 331 | 3.3 MB | 49 |
| 26 |  | WebMD | Health | 4.0 MB | 570 | 3.8 MB | 40 |
| 27 |  | GitHub | Developer | 4.0 MB | 155 | 3.8 MB | 1 |
| 28 |  | Al Jazeera | News (UK/Intl) | 3.8 MB | 235 | 2.4 MB | 51 |
| 29 |  | Target | E-commerce | 3.8 MB | 246 | 3.6 MB | 15 |
| 30 |  | BuzzFeed | Entertainment | 3.7 MB | 290 | 2.3 MB | 43 |
| 31 |  | Ars Technica | Tech | 3.6 MB | 159 | 3.5 MB | 45 |
| 32 |  | TechCrunch | Tech | 3.5 MB | 198 | 2.7 MB | 58 |
| 33 |  | 9to5Mac | Tech | 3.4 MB | 213 | 3.0 MB | 44 |
| 34 |  | BBC | News (UK/Intl) | 3.4 MB | 209 | 3.2 MB | 25 |
| 35 |  | Walmart | E-commerce | 3.4 MB | 381 | 3.1 MB | 5 |
| 36 |  | USA Today | News (US) | 3.2 MB | 176 | 2.6 MB | 31 |
| 37 |  | The Guardian | News (UK/Intl) | 2.9 MB | 218 | 2.5 MB | 42 |
| 38 |  | Airbnb | Travel | 2.6 MB | 148 | 2.1 MB | 11 |
| 39 |  | X (Twitter) | Social | 2.3 MB | 452 | 2.3 MB | 4 |
| 40 |  | Healthcare.gov | Government | 2.1 MB | 87 | 526.9 KB | 10 |
| 41 |  | Social | 2.1 MB | 36 | 2.0 MB | 2 | |
| 42 |  | DuckDuckGo | Search | 2.0 MB | 107 | 0 B | 0 |
| 43 |  | Web Bloat Tracker | Lightweight | 2.0 MB | 28 | 11.6 KB | 1 |
| 44 |  | Anthropic | AI | 1.9 MB | 65 | 1.8 MB | 6 |
| 45 |  | Medium | Platforms | 1.9 MB | 304 | 642.6 KB | 5 |
| 46 |  | NerdWallet | Finance | 1.6 MB | 125 | 741.8 KB | 6 |
| 47 |  | IRS | Government | 1.5 MB | 51 | 730.7 KB | 4 |
| 48 |  | Chase | Finance | 1.4 MB | 59 | 66.0 KB | 2 |
| 49 |  | DEV Community | Platforms | 1.4 MB | 48 | 158.4 KB | 1 |
| 50 |  | WordPress.com | Platforms | 1.4 MB | 56 | 688.9 KB | 9 |
| 51 |  | Best Buy | E-commerce | 925.1 KB | 67 | 95.1 KB | 2 |
| 52 |  | Wikipedia (Lite) | Lightweight | 661.4 KB | 37 | 244.1 KB | 1 |
| 53 |  | Wikipedia | Platforms | 661.4 KB | 37 | 244.1 KB | 1 |
| 54 |  | Social | 624.9 KB | 33 | 527.8 KB | 3 | |
| 55 |  | GOV.UK | Government | 206.5 KB | 17 | 0 B | 0 |
| 56 |  | Yahoo | News (US) | 168.7 KB | 14 | 149.3 KB | 1 |
| 57 |  | Stack Overflow | Developer | 163.0 KB | 8 | 26.5 KB | 1 |
| 58 |  | Coinbase | Finance | 153.4 KB | 8 | 26.6 KB | 1 |
| 59 |  | OnlyFans | Social | 151.9 KB | 8 | 26.6 KB | 1 |
| 60 |  | Clark Howard | Finance | 12.9 KB | 5 | 0 B | 0 |
| 61 |  | Hacker News | Developer | 12.3 KB | 7 | 0 B | 0 |
| 62 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 63 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 64 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 65 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 66 |  | Costco (suspect) | E-commerce | N/A | — | — | — |
| 67 |  | Fidelity (suspect) | Finance | N/A | — | — | — |
AP News
News (US) 510 requests 89 3rd-party domains
Substack
Platforms 211 requests 11 3rd-party domains
NFL
Sports 315 requests 29 3rd-party domains
Fashion Nova
Shopify 285 requests 25 3rd-party domains
The New York Times
News (US) 459 requests 22 3rd-party domains
Gymshark
Shopify 246 requests 29 3rd-party domains
Tom's Hardware
Tech 421 requests 56 3rd-party domains
Fox News
News (US) 284 requests 40 3rd-party domains
Reuters
News (US) 711 requests 106 3rd-party domains
NPR
News (US) 228 requests 52 3rd-party domains
NBC News
News (US) 409 requests 53 3rd-party domains
Amazon
E-commerce 140 requests 5 3rd-party domains
CBS News
News (US) 240 requests 53 3rd-party domains
AT&T
E-commerce 222 requests 28 3rd-party domains
Allbirds
Shopify 372 requests 16 3rd-party domains
The Wall Street Journal
News (US) 511 requests 67 3rd-party domains
CNBC
News (US) 352 requests 60 3rd-party domains
OpenAI
AI 138 requests 5 3rd-party domains
Microsoft
Tech 310 requests 15 3rd-party domains
ESPN
Sports 247 requests 41 3rd-party domains
TMZ
Entertainment 182 requests 34 3rd-party domains
The Verge
Tech 242 requests 53 3rd-party domains
CNET
Tech 261 requests 49 3rd-party domains
Booking.com
Travel 207 requests 13 3rd-party domains
Weather.com
News (US) 331 requests 49 3rd-party domains
WebMD
Health 570 requests 40 3rd-party domains
GitHub
Developer 155 requests 1 3rd-party domains
Al Jazeera
News (UK/Intl) 235 requests 51 3rd-party domains
Target
E-commerce 246 requests 15 3rd-party domains
BuzzFeed
Entertainment 290 requests 43 3rd-party domains
Ars Technica
Tech 159 requests 45 3rd-party domains
TechCrunch
Tech 198 requests 58 3rd-party domains
9to5Mac
Tech 213 requests 44 3rd-party domains
BBC
News (UK/Intl) 209 requests 25 3rd-party domains
Walmart
E-commerce 381 requests 5 3rd-party domains
USA Today
News (US) 176 requests 31 3rd-party domains
The Guardian
News (UK/Intl) 218 requests 42 3rd-party domains
Airbnb
Travel 148 requests 11 3rd-party domains
X (Twitter)
Social 452 requests 4 3rd-party domains
Healthcare.gov
Government 87 requests 10 3rd-party domains
36 requests 2 3rd-party domains
DuckDuckGo
Search 107 requests 0 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
Anthropic
AI 65 requests 6 3rd-party domains
Medium
Platforms 304 requests 5 3rd-party domains
NerdWallet
Finance 125 requests 6 3rd-party domains
IRS
Government 51 requests 4 3rd-party domains
Chase
Finance 59 requests 2 3rd-party domains
DEV Community
Platforms 48 requests 1 3rd-party domains
WordPress.com
Platforms 56 requests 9 3rd-party domains
Best Buy
E-commerce 67 requests 2 3rd-party domains
Wikipedia (Lite)
Lightweight 37 requests 1 3rd-party domains
Wikipedia
Platforms 37 requests 1 3rd-party domains
33 requests 3 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Yahoo
News (US) 14 requests 1 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
Daily Mail (suspect)
News (UK/Intl) Mayo Clinic (suspect)
Health BizBuySell (suspect)
E-commerce Costco (suspect)
E-commerce Fidelity (suspect)
FinanceLast updated: