How much data do popular websites really load?
We measured the initial page load of 62 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
62
Sites tracked
4.6 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | NFL | Sports | 28.5 MB | 308 | 11.2 MB | 21 |
| 2 |  | The New York Times | News (US) | 15.4 MB | 274 | 11.7 MB | 22 |
| 3 |  | Gymshark | Shopify | 11.5 MB | 262 | 3.0 MB | 29 |
| 4 |  | NBC News | News (US) | 10.5 MB | 353 | 8.3 MB | 45 |
| 5 |  | Amazon | E-commerce | 9.0 MB | 379 | 8.8 MB | 3 |
| 6 |  | Allbirds | Shopify | 8.5 MB | 430 | 2.8 MB | 38 |
| 7 |  | NPR | News (US) | 8.4 MB | 248 | 6.4 MB | 53 |
| 8 |  | Reuters | News (US) | 8.3 MB | 515 | 6.1 MB | 89 |
| 9 |  | Fashion Nova | Shopify | 7.5 MB | 264 | 6.6 MB | 25 |
| 10 |  | Ars Technica | Tech | 7.3 MB | 201 | 7.2 MB | 53 |
| 11 |  | Tom's Hardware | Tech | 7.1 MB | 407 | 4.6 MB | 52 |
| 12 |  | CNBC | News (US) | 7.0 MB | 371 | 5.8 MB | 63 |
| 13 |  | CBS News | News (US) | 6.8 MB | 239 | 5.5 MB | 53 |
| 14 |  | AP News | News (US) | 6.8 MB | 361 | 3.8 MB | 79 |
| 15 |  | AT&T | E-commerce | 6.5 MB | 197 | 800.9 KB | 22 |
| 16 |  | CNET | Tech | 6.4 MB | 271 | 2.9 MB | 51 |
| 17 |  | The Verge | Tech | 5.9 MB | 269 | 3.2 MB | 56 |
| 18 |  | Fox News | News (US) | 5.9 MB | 273 | 2.8 MB | 39 |
| 19 |  | The Wall Street Journal | News (US) | 5.9 MB | 531 | 3.3 MB | 66 |
| 20 |  | ESPN | Sports | 5.9 MB | 229 | 5.4 MB | 29 |
| 21 |  | TMZ | Entertainment | 5.7 MB | 218 | 3.5 MB | 33 |
| 22 |  | Weather.com | News (US) | 5.3 MB | 268 | 4.1 MB | 44 |
| 23 |  | Microsoft | Tech | 5.2 MB | 253 | 528.7 KB | 14 |
| 24 |  | Booking.com | Travel | 5.0 MB | 216 | 4.3 MB | 15 |
| 25 |  | Yahoo | News (US) | 5.0 MB | 311 | 2.9 MB | 30 |
| 26 |  | OpenAI | AI | 5.0 MB | 128 | 1.4 MB | 10 |
| 27 |  | Walmart | E-commerce | 4.6 MB | 356 | 4.0 MB | 5 |
| 28 |  | WebMD | Health | 4.4 MB | 636 | 4.1 MB | 52 |
| 29 |  | Substack | Platforms | 4.4 MB | 161 | 4.3 MB | 9 |
| 30 |  | Best Buy | E-commerce | 4.3 MB | 104 | 168.6 KB | 5 |
| 31 |  | Al Jazeera | News (UK/Intl) | 4.1 MB | 234 | 2.5 MB | 50 |
| 32 |  | GitHub | Developer | 3.9 MB | 151 | 3.8 MB | 1 |
| 33 |  | Target | E-commerce | 3.8 MB | 251 | 3.6 MB | 15 |
| 34 |  | USA Today | News (US) | 3.6 MB | 222 | 3.0 MB | 51 |
| 35 |  | BuzzFeed | Entertainment | 3.6 MB | 287 | 2.2 MB | 43 |
| 36 |  | BBC | News (UK/Intl) | 3.4 MB | 169 | 3.2 MB | 25 |
| 37 |  | TechCrunch | Tech | 3.1 MB | 177 | 2.4 MB | 43 |
| 38 |  | Airbnb | Travel | 2.9 MB | 141 | 2.7 MB | 11 |
| 39 |  | 9to5Mac | Tech | 2.8 MB | 179 | 2.4 MB | 36 |
| 40 |  | The Guardian | News (UK/Intl) | 2.7 MB | 216 | 2.3 MB | 36 |
| 41 |  | X (Twitter) | Social | 2.5 MB | 100 | 2.4 MB | 3 |
| 42 |  | DuckDuckGo | Search | 2.1 MB | 113 | 0 B | 0 |
| 43 |  | Social | 2.1 MB | 39 | 2.0 MB | 1 | |
| 44 |  | Web Bloat Tracker | Lightweight | 2.1 MB | 28 | 11.7 KB | 1 |
| 45 |  | Anthropic | AI | 1.6 MB | 43 | 1.5 MB | 6 |
| 46 |  | WordPress.com | Platforms | 1.5 MB | 54 | 685.1 KB | 9 |
| 47 |  | IRS | Government | 1.4 MB | 50 | 725.8 KB | 4 |
| 48 |  | Healthcare.gov | Government | 1.3 MB | 38 | 95.8 KB | 5 |
| 49 |  | Chase | Finance | 1.3 MB | 58 | 64.8 KB | 2 |
| 50 |  | NerdWallet | Finance | 1.3 MB | 129 | 435.3 KB | 6 |
| 51 |  | Medium | Platforms | 1.3 MB | 27 | 639.2 KB | 5 |
| 52 |  | DEV Community | Platforms | 1.3 MB | 46 | 154.5 KB | 1 |
| 53 |  | Social | 606.8 KB | 30 | 526.4 KB | 3 | |
| 54 |  | Wikipedia | Platforms | 476.9 KB | 30 | 61.4 KB | 1 |
| 55 |  | Wikipedia (Lite) | Lightweight | 476.9 KB | 30 | 61.4 KB | 1 |
| 56 |  | GOV.UK | Government | 208.0 KB | 17 | 0 B | 0 |
| 57 |  | Stack Overflow | Developer | 123.0 KB | 8 | 21.6 KB | 1 |
| 58 |  | Coinbase | Finance | 112.1 KB | 8 | 21.6 KB | 1 |
| 59 |  | OnlyFans | Social | 111.8 KB | 8 | 21.6 KB | 1 |
| 60 |  | Clark Howard | Finance | 12.9 KB | 5 | 0 B | 0 |
| 61 |  | Hacker News | Developer | 12.2 KB | 7 | 0 B | 0 |
| 62 |  | NPR Text | Lightweight | 2.9 KB | 1 | 0 B | 0 |
| 63 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 64 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 65 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 66 |  | Costco (suspect) | E-commerce | N/A | — | — | — |
NFL
Sports 308 requests 21 3rd-party domains
The New York Times
News (US) 274 requests 22 3rd-party domains
Gymshark
Shopify 262 requests 29 3rd-party domains
NBC News
News (US) 353 requests 45 3rd-party domains
Amazon
E-commerce 379 requests 3 3rd-party domains
Allbirds
Shopify 430 requests 38 3rd-party domains
NPR
News (US) 248 requests 53 3rd-party domains
Reuters
News (US) 515 requests 89 3rd-party domains
Fashion Nova
Shopify 264 requests 25 3rd-party domains
Ars Technica
Tech 201 requests 53 3rd-party domains
Tom's Hardware
Tech 407 requests 52 3rd-party domains
CNBC
News (US) 371 requests 63 3rd-party domains
CBS News
News (US) 239 requests 53 3rd-party domains
AP News
News (US) 361 requests 79 3rd-party domains
AT&T
E-commerce 197 requests 22 3rd-party domains
CNET
Tech 271 requests 51 3rd-party domains
The Verge
Tech 269 requests 56 3rd-party domains
Fox News
News (US) 273 requests 39 3rd-party domains
The Wall Street Journal
News (US) 531 requests 66 3rd-party domains
ESPN
Sports 229 requests 29 3rd-party domains
TMZ
Entertainment 218 requests 33 3rd-party domains
Weather.com
News (US) 268 requests 44 3rd-party domains
Microsoft
Tech 253 requests 14 3rd-party domains
Booking.com
Travel 216 requests 15 3rd-party domains
Yahoo
News (US) 311 requests 30 3rd-party domains
OpenAI
AI 128 requests 10 3rd-party domains
Walmart
E-commerce 356 requests 5 3rd-party domains
WebMD
Health 636 requests 52 3rd-party domains
Substack
Platforms 161 requests 9 3rd-party domains
Best Buy
E-commerce 104 requests 5 3rd-party domains
Al Jazeera
News (UK/Intl) 234 requests 50 3rd-party domains
GitHub
Developer 151 requests 1 3rd-party domains
Target
E-commerce 251 requests 15 3rd-party domains
USA Today
News (US) 222 requests 51 3rd-party domains
BuzzFeed
Entertainment 287 requests 43 3rd-party domains
BBC
News (UK/Intl) 169 requests 25 3rd-party domains
TechCrunch
Tech 177 requests 43 3rd-party domains
Airbnb
Travel 141 requests 11 3rd-party domains
9to5Mac
Tech 179 requests 36 3rd-party domains
The Guardian
News (UK/Intl) 216 requests 36 3rd-party domains
X (Twitter)
Social 100 requests 3 3rd-party domains
DuckDuckGo
Search 113 requests 0 3rd-party domains
39 requests 1 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
Anthropic
AI 43 requests 6 3rd-party domains
WordPress.com
Platforms 54 requests 9 3rd-party domains
IRS
Government 50 requests 4 3rd-party domains
Healthcare.gov
Government 38 requests 5 3rd-party domains
Chase
Finance 58 requests 2 3rd-party domains
NerdWallet
Finance 129 requests 6 3rd-party domains
Medium
Platforms 27 requests 5 3rd-party domains
DEV Community
Platforms 46 requests 1 3rd-party domains
30 requests 3 3rd-party domains
Wikipedia
Platforms 30 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 30 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
Daily Mail (suspect)
News (UK/Intl) Mayo Clinic (suspect)
Health BizBuySell (suspect)
E-commerce Costco (suspect)
E-commerceLast updated: