How much data do popular websites really load?
We measured the initial page load of 61 websites across 17 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
61
Sites tracked
4.7 MB
Avg page size
17
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | NFL | Sports | 30.7 MB | 302 | 4.7 MB | 31 |
| 2 |  | Substack | Platforms | 17.1 MB | 178 | 16.9 MB | 11 |
| 3 |  | NBC News | News (US) | 10.8 MB | 386 | 8.6 MB | 56 |
| 4 |  | Al Jazeera | News (UK/Intl) | 9.4 MB | 239 | 7.8 MB | 54 |
| 5 |  | The New York Times | News (US) | 9.4 MB | 221 | 6.3 MB | 21 |
| 6 |  | Allbirds | Shopify | 9.2 MB | 409 | 2.8 MB | 38 |
| 7 |  | Gymshark | Shopify | 8.6 MB | 237 | 2.8 MB | 30 |
| 8 |  | Yahoo | News (US) | 8.2 MB | 373 | 6.3 MB | 25 |
| 9 |  | Reuters | News (US) | 7.7 MB | 617 | 5.5 MB | 89 |
| 10 |  | AP News | News (US) | 7.5 MB | 300 | 3.7 MB | 68 |
| 11 |  | NPR | News (US) | 7.5 MB | 271 | 5.1 MB | 50 |
| 12 |  | ESPN | Sports | 7.3 MB | 259 | 6.7 MB | 29 |
| 13 |  | Amazon | E-commerce | 7.1 MB | 346 | 6.9 MB | 3 |
| 14 |  | CBS News | News (US) | 6.9 MB | 232 | 5.7 MB | 50 |
| 15 |  | Tom's Hardware | Tech | 6.4 MB | 283 | 4.0 MB | 48 |
| 16 |  | Daily Mail | News (UK/Intl) | 6.3 MB | 450 | 3.0 MB | 51 |
| 17 |  | Fox News | News (US) | 6.3 MB | 258 | 2.6 MB | 34 |
| 18 |  | AT&T | E-commerce | 5.9 MB | 185 | 1.3 MB | 22 |
| 19 |  | CNET | Tech | 5.7 MB | 233 | 2.9 MB | 51 |
| 20 |  | Microsoft | Tech | 5.7 MB | 350 | 644.3 KB | 16 |
| 21 |  | CNBC | News (US) | 5.6 MB | 360 | 5.4 MB | 63 |
| 22 |  | The Verge | Tech | 5.2 MB | 225 | 2.8 MB | 49 |
| 23 |  | Clark Howard | Finance | 5.1 MB | 102 | 4.9 MB | 18 |
| 24 |  | Booking.com | Travel | 4.9 MB | 207 | 4.2 MB | 11 |
| 25 |  | Weather.com | News (US) | 4.6 MB | 300 | 3.3 MB | 43 |
| 26 |  | X (Twitter) | Social | 4.5 MB | 89 | 4.4 MB | 3 |
| 27 |  | OpenAI | AI | 4.3 MB | 115 | 953.1 KB | 13 |
| 28 |  | WebMD | Health | 4.3 MB | 549 | 3.8 MB | 52 |
| 29 |  | GitHub | Developer | 3.7 MB | 143 | 3.6 MB | 1 |
| 30 |  | BuzzFeed | Entertainment | 3.6 MB | 295 | 2.4 MB | 46 |
| 31 |  | Fashion Nova | Shopify | 3.5 MB | 239 | 3.3 MB | 25 |
| 32 |  | BBC | News (UK/Intl) | 3.5 MB | 166 | 3.3 MB | 26 |
| 33 |  | Ars Technica | Tech | 3.4 MB | 171 | 3.3 MB | 48 |
| 34 |  | USA Today | News (US) | 3.4 MB | 217 | 3.0 MB | 33 |
| 35 |  | Walmart | E-commerce | 3.4 MB | 281 | 2.9 MB | 5 |
| 36 |  | TMZ | Entertainment | 3.1 MB | 136 | 2.0 MB | 28 |
| 37 |  | Target | E-commerce | 2.9 MB | 258 | 2.8 MB | 13 |
| 38 |  | Airbnb | Travel | 2.9 MB | 140 | 2.7 MB | 11 |
| 39 |  | 9to5Mac | Tech | 2.8 MB | 190 | 2.4 MB | 37 |
| 40 |  | TechCrunch | Tech | 2.8 MB | 137 | 2.0 MB | 39 |
| 41 |  | Coinbase | Finance | 2.7 MB | 145 | 440.5 KB | 5 |
| 42 |  | Mayo Clinic | Health | 2.5 MB | 102 | 1.4 MB | 16 |
| 43 |  | The Guardian | News (UK/Intl) | 2.3 MB | 189 | 2.0 MB | 36 |
| 44 |  | DuckDuckGo | Search | 2.3 MB | 103 | 0 B | 0 |
| 45 |  | Social | 2.0 MB | 35 | 2.0 MB | 2 | |
| 46 |  | NerdWallet | Finance | 1.8 MB | 128 | 1017.7 KB | 6 |
| 47 |  | IRS | Government | 1.5 MB | 47 | 699.8 KB | 4 |
| 48 |  | Stack Overflow | Developer | 1.5 MB | 71 | 817.1 KB | 13 |
| 49 |  | WordPress.com | Platforms | 1.5 MB | 47 | 620.8 KB | 7 |
| 50 |  | Healthcare.gov | Government | 1.4 MB | 40 | 95.9 KB | 5 |
| 51 |  | Anthropic | AI | 1.4 MB | 45 | 1.2 MB | 6 |
| 52 |  | Medium | Platforms | 1.2 MB | 25 | 616.4 KB | 5 |
| 53 |  | OnlyFans | Social | 1.2 MB | 117 | 11.3 KB | 1 |
| 54 |  | DEV Community | Platforms | 1.2 MB | 43 | 151.0 KB | 1 |
| 55 |  | Chase | Finance | 1023.1 KB | 48 | 58.6 KB | 2 |
| 56 |  | Wikipedia | Platforms | 463.7 KB | 20 | 52.7 KB | 1 |
| 57 |  | Wikipedia (Lite) | Lightweight | 463.4 KB | 21 | 51.5 KB | 1 |
| 58 |  | GOV.UK | Government | 201.1 KB | 17 | 0 B | 0 |
| 59 |  | The Wall Street Journal | News (US) | 30.2 KB | 3 | 15.0 KB | 1 |
| 60 |  | Hacker News | Developer | 12.3 KB | 7 | 0 B | 0 |
| 61 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 62 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
NFL
Sports 302 requests 31 3rd-party domains
Substack
Platforms 178 requests 11 3rd-party domains
NBC News
News (US) 386 requests 56 3rd-party domains
Al Jazeera
News (UK/Intl) 239 requests 54 3rd-party domains
The New York Times
News (US) 221 requests 21 3rd-party domains
Allbirds
Shopify 409 requests 38 3rd-party domains
Gymshark
Shopify 237 requests 30 3rd-party domains
Yahoo
News (US) 373 requests 25 3rd-party domains
Reuters
News (US) 617 requests 89 3rd-party domains
AP News
News (US) 300 requests 68 3rd-party domains
NPR
News (US) 271 requests 50 3rd-party domains
ESPN
Sports 259 requests 29 3rd-party domains
Amazon
E-commerce 346 requests 3 3rd-party domains
CBS News
News (US) 232 requests 50 3rd-party domains
Tom's Hardware
Tech 283 requests 48 3rd-party domains
Daily Mail
News (UK/Intl) 450 requests 51 3rd-party domains
Fox News
News (US) 258 requests 34 3rd-party domains
AT&T
E-commerce 185 requests 22 3rd-party domains
CNET
Tech 233 requests 51 3rd-party domains
Microsoft
Tech 350 requests 16 3rd-party domains
CNBC
News (US) 360 requests 63 3rd-party domains
The Verge
Tech 225 requests 49 3rd-party domains
Clark Howard
Finance 102 requests 18 3rd-party domains
Booking.com
Travel 207 requests 11 3rd-party domains
Weather.com
News (US) 300 requests 43 3rd-party domains
X (Twitter)
Social 89 requests 3 3rd-party domains
OpenAI
AI 115 requests 13 3rd-party domains
WebMD
Health 549 requests 52 3rd-party domains
GitHub
Developer 143 requests 1 3rd-party domains
BuzzFeed
Entertainment 295 requests 46 3rd-party domains
Fashion Nova
Shopify 239 requests 25 3rd-party domains
BBC
News (UK/Intl) 166 requests 26 3rd-party domains
Ars Technica
Tech 171 requests 48 3rd-party domains
USA Today
News (US) 217 requests 33 3rd-party domains
Walmart
E-commerce 281 requests 5 3rd-party domains
TMZ
Entertainment 136 requests 28 3rd-party domains
Target
E-commerce 258 requests 13 3rd-party domains
Airbnb
Travel 140 requests 11 3rd-party domains
9to5Mac
Tech 190 requests 37 3rd-party domains
TechCrunch
Tech 137 requests 39 3rd-party domains
Coinbase
Finance 145 requests 5 3rd-party domains
Mayo Clinic
Health 102 requests 16 3rd-party domains
The Guardian
News (UK/Intl) 189 requests 36 3rd-party domains
DuckDuckGo
Search 103 requests 0 3rd-party domains
35 requests 2 3rd-party domains
NerdWallet
Finance 128 requests 6 3rd-party domains
IRS
Government 47 requests 4 3rd-party domains
Stack Overflow
Developer 71 requests 13 3rd-party domains
WordPress.com
Platforms 47 requests 7 3rd-party domains
Healthcare.gov
Government 40 requests 5 3rd-party domains
Anthropic
AI 45 requests 6 3rd-party domains
Medium
Platforms 25 requests 5 3rd-party domains
OnlyFans
Social 117 requests 1 3rd-party domains
DEV Community
Platforms 43 requests 1 3rd-party domains
Chase
Finance 48 requests 2 3rd-party domains
Wikipedia
Platforms 20 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 21 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
The Wall Street Journal
News (US) 3 requests 1 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
BizBuySell (suspect)
E-commerceLast updated: