How much data do popular websites really load?
We measured the initial page load of 61 websites across 18 categories
Many websites detect automated browsers and block ads, autoplay videos, and some tracking scripts. The actual page weight you experience is likely even worse.
61
Sites tracked
5.8 MB
Avg page size
15
Avg trackers
| # | Site | Category | Size | Requests | 3rd Party | Domains | |
|---|---|---|---|---|---|---|---|
| 1 |  | Substack | Platforms | 59.9 MB | 113 | 59.8 MB | 10 |
| 2 |  | NPR | News (US) | 34.5 MB | 233 | 33.0 MB | 50 |
| 3 |  | NFL | Sports | 27.2 MB | 393 | 4.0 MB | 31 |
| 4 |  | Gymshark | Shopify | 17.4 MB | 236 | 2.9 MB | 29 |
| 5 |  | Fox News | News (US) | 12.7 MB | 289 | 3.1 MB | 35 |
| 6 |  | NBC News | News (US) | 10.5 MB | 459 | 8.3 MB | 58 |
| 7 |  | Tom's Hardware | Tech | 9.8 MB | 428 | 7.2 MB | 59 |
| 8 |  | Reuters | News (US) | 9.5 MB | 664 | 7.8 MB | 103 |
| 9 |  | CBS News | News (US) | 8.7 MB | 257 | 7.6 MB | 39 |
| 10 |  | OpenAI | AI | 7.7 MB | 203 | 821.9 KB | 4 |
| 11 |  | The Wall Street Journal | News (US) | 7.0 MB | 534 | 3.4 MB | 76 |
| 12 |  | CNBC | News (US) | 6.9 MB | 362 | 5.8 MB | 60 |
| 13 |  | AT&T | E-commerce | 6.6 MB | 227 | 931.7 KB | 29 |
| 14 |  | Allbirds | Shopify | 6.5 MB | 352 | 2.5 MB | 15 |
| 15 |  | The Verge | Tech | 6.4 MB | 413 | 3.4 MB | 59 |
| 16 |  | Microsoft | Tech | 6.3 MB | 265 | 599.6 KB | 17 |
| 17 |  | BuzzFeed | Entertainment | 6.2 MB | 301 | 2.3 MB | 42 |
| 18 |  | Costco | E-commerce | 6.1 MB | 502 | 1.0 MB | 10 |
| 19 |  | Booking.com | Travel | 5.2 MB | 241 | 4.8 MB | 18 |
| 20 |  | ESPN | Sports | 5.0 MB | 187 | 4.6 MB | 40 |
| 21 |  | CNET | Tech | 5.0 MB | 305 | 2.6 MB | 49 |
| 22 |  | Yahoo | News (US) | 4.9 MB | 371 | 3.3 MB | 30 |
| 23 |  | TMZ | Entertainment | 4.7 MB | 148 | 2.9 MB | 29 |
| 24 |  | Al Jazeera | News (UK/Intl) | 4.6 MB | 468 | 2.9 MB | 63 |
| 25 |  | WebMD | Health | 4.5 MB | 586 | 4.2 MB | 39 |
| 26 |  | Fashion Nova | Shopify | 4.3 MB | 328 | 3.3 MB | 25 |
| 27 |  | Ars Technica | Tech | 4.2 MB | 190 | 4.2 MB | 50 |
| 28 |  | Airbnb | Travel | 4.1 MB | 198 | 3.5 MB | 11 |
| 29 |  | Target | E-commerce | 4.0 MB | 252 | 3.9 MB | 19 |
| 30 |  | Weather.com | News (US) | 3.9 MB | 337 | 2.6 MB | 51 |
| 31 |  | GitHub | Developer | 3.8 MB | 155 | 3.7 MB | 1 |
| 32 |  | USA Today | News (US) | 3.7 MB | 155 | 2.8 MB | 29 |
| 33 |  | TechCrunch | Tech | 3.3 MB | 180 | 2.7 MB | 43 |
| 34 |  | 9to5Mac | Tech | 3.1 MB | 194 | 2.7 MB | 41 |
| 35 |  | The Guardian | News (UK/Intl) | 3.0 MB | 224 | 2.6 MB | 41 |
| 36 |  | Healthcare.gov | Government | 2.8 MB | 50 | 94.6 KB | 4 |
| 37 |  | Walmart | E-commerce | 2.8 MB | 278 | 2.6 MB | 5 |
| 38 |  | Anthropic | AI | 2.7 MB | 27 | 2.7 MB | 7 |
| 39 |  | Social | 2.0 MB | 40 | 1.9 MB | 2 | |
| 40 |  | BBC | News (UK/Intl) | 2.0 MB | 115 | 1.9 MB | 7 |
| 41 |  | Medium | Platforms | 1.9 MB | 108 | 622.9 KB | 5 |
| 42 |  | Web Bloat Tracker | Lightweight | 1.9 MB | 28 | 10.3 KB | 1 |
| 43 |  | Chase | Finance | 1.8 MB | 78 | 491.8 KB | 3 |
| 44 |  | NerdWallet | Finance | 1.6 MB | 134 | 778.9 KB | 6 |
| 45 |  | IRS | Government | 1.6 MB | 53 | 751.4 KB | 4 |
| 46 |  | DuckDuckGo | Search | 1.6 MB | 76 | 0 B | 0 |
| 47 |  | DEV Community | Platforms | 1.6 MB | 47 | 165.6 KB | 1 |
| 48 |  | WordPress.com | Platforms | 1.4 MB | 54 | 725.3 KB | 7 |
| 49 |  | Best Buy | E-commerce | 951.7 KB | 65 | 95.1 KB | 2 |
| 50 |  | Social | 926.4 KB | 40 | 838.1 KB | 4 | |
| 51 |  | Wikipedia | Platforms | 674.2 KB | 27 | 256.6 KB | 1 |
| 52 |  | Wikipedia (Lite) | Lightweight | 674.2 KB | 27 | 256.6 KB | 1 |
| 53 |  | Amazon | E-commerce | 362.1 KB | 9 | 339.7 KB | 2 |
| 54 |  | Stack Overflow | Developer | 215.2 KB | 8 | 28.0 KB | 1 |
| 55 |  | AP News | News (US) | 207.1 KB | 8 | 28.0 KB | 1 |
| 56 |  | GOV.UK | Government | 206.7 KB | 17 | 0 B | 0 |
| 57 |  | OnlyFans | Social | 200.6 KB | 8 | 28.1 KB | 1 |
| 58 |  | Coinbase | Finance | 198.5 KB | 8 | 28.1 KB | 1 |
| 59 |  | Clark Howard | Finance | 12.8 KB | 5 | 0 B | 0 |
| 60 |  | Hacker News | Developer | 12.0 KB | 7 | 0 B | 0 |
| 61 |  | NPR Text | Lightweight | 3.0 KB | 1 | 0 B | 0 |
| 62 |  | The New York Times (suspect) | News (US) | N/A | — | — | — |
| 63 |  | Daily Mail (suspect) | News (UK/Intl) | N/A | — | — | — |
| 64 |  | Ford (suspect) | Automotive | N/A | — | — | — |
| 65 |  | United Airlines (suspect) | Travel | N/A | — | — | — |
| 66 |  | Mayo Clinic (suspect) | Health | N/A | — | — | — |
| 67 |  | X (Twitter) (suspect) | Social | N/A | — | — | — |
| 68 |  | BizBuySell (suspect) | E-commerce | N/A | — | — | — |
| 69 |  | Fidelity (suspect) | Finance | N/A | — | — | — |
Substack
Platforms 113 requests 10 3rd-party domains
NPR
News (US) 233 requests 50 3rd-party domains
NFL
Sports 393 requests 31 3rd-party domains
Gymshark
Shopify 236 requests 29 3rd-party domains
Fox News
News (US) 289 requests 35 3rd-party domains
NBC News
News (US) 459 requests 58 3rd-party domains
Tom's Hardware
Tech 428 requests 59 3rd-party domains
Reuters
News (US) 664 requests 103 3rd-party domains
CBS News
News (US) 257 requests 39 3rd-party domains
OpenAI
AI 203 requests 4 3rd-party domains
The Wall Street Journal
News (US) 534 requests 76 3rd-party domains
CNBC
News (US) 362 requests 60 3rd-party domains
AT&T
E-commerce 227 requests 29 3rd-party domains
Allbirds
Shopify 352 requests 15 3rd-party domains
The Verge
Tech 413 requests 59 3rd-party domains
Microsoft
Tech 265 requests 17 3rd-party domains
BuzzFeed
Entertainment 301 requests 42 3rd-party domains
Costco
E-commerce 502 requests 10 3rd-party domains
Booking.com
Travel 241 requests 18 3rd-party domains
ESPN
Sports 187 requests 40 3rd-party domains
CNET
Tech 305 requests 49 3rd-party domains
Yahoo
News (US) 371 requests 30 3rd-party domains
TMZ
Entertainment 148 requests 29 3rd-party domains
Al Jazeera
News (UK/Intl) 468 requests 63 3rd-party domains
WebMD
Health 586 requests 39 3rd-party domains
Fashion Nova
Shopify 328 requests 25 3rd-party domains
Ars Technica
Tech 190 requests 50 3rd-party domains
Airbnb
Travel 198 requests 11 3rd-party domains
Target
E-commerce 252 requests 19 3rd-party domains
Weather.com
News (US) 337 requests 51 3rd-party domains
GitHub
Developer 155 requests 1 3rd-party domains
USA Today
News (US) 155 requests 29 3rd-party domains
TechCrunch
Tech 180 requests 43 3rd-party domains
9to5Mac
Tech 194 requests 41 3rd-party domains
The Guardian
News (UK/Intl) 224 requests 41 3rd-party domains
Healthcare.gov
Government 50 requests 4 3rd-party domains
Walmart
E-commerce 278 requests 5 3rd-party domains
Anthropic
AI 27 requests 7 3rd-party domains
40 requests 2 3rd-party domains
BBC
News (UK/Intl) 115 requests 7 3rd-party domains
Medium
Platforms 108 requests 5 3rd-party domains
Web Bloat Tracker
Lightweight 28 requests 1 3rd-party domains
Chase
Finance 78 requests 3 3rd-party domains
NerdWallet
Finance 134 requests 6 3rd-party domains
IRS
Government 53 requests 4 3rd-party domains
DuckDuckGo
Search 76 requests 0 3rd-party domains
DEV Community
Platforms 47 requests 1 3rd-party domains
WordPress.com
Platforms 54 requests 7 3rd-party domains
Best Buy
E-commerce 65 requests 2 3rd-party domains
40 requests 4 3rd-party domains
Wikipedia
Platforms 27 requests 1 3rd-party domains
Wikipedia (Lite)
Lightweight 27 requests 1 3rd-party domains
Amazon
E-commerce 9 requests 2 3rd-party domains
Stack Overflow
Developer 8 requests 1 3rd-party domains
AP News
News (US) 8 requests 1 3rd-party domains
GOV.UK
Government 17 requests 0 3rd-party domains
OnlyFans
Social 8 requests 1 3rd-party domains
Coinbase
Finance 8 requests 1 3rd-party domains
Clark Howard
Finance 5 requests 0 3rd-party domains
Hacker News
Developer 7 requests 0 3rd-party domains
NPR Text
Lightweight 1 requests 0 3rd-party domains
The New York Times (suspect)
News (US) Daily Mail (suspect)
News (UK/Intl) Ford (suspect)
Automotive United Airlines (suspect)
Travel Mayo Clinic (suspect)
Health X (Twitter) (suspect)
Social BizBuySell (suspect)
E-commerce Fidelity (suspect)
FinanceLast updated: